6 Tips for a Healthy Facebook Ad Campaign

The social media marketing industry is thriving and Facebook is still seen as the most far reaching social media platform on the internet, which is why you should be considering taking advantage of Facebook ads. In fact, below are 6 tips for a healthy Facebook ad campaign that can help you enjoy success. But before we move on, it’s important that you realize that your Facebook ad campaign isn’t just about the ads you pay for but also your daily interaction on Facebook, which promotes and advertisers your business.

#1 Make Sure to Include Images – The use of images strengthens your Facebook updates. Make sure your Facebook ad campaign includes an image as this will lead to a much higher rate of sharing and commenting by those initial click through visitors. You want fan engagement and this is agreat way to do that.

#2 Contests and Giveaways – Facebook lets you promote contests and giveaways. Just post your offer and then amend it to ‘promoted post’ on your wall. If it’s a really good offer make sure you promote it to those people who aren’t currently your fans using your Facebook ads.

#3 Taylor Your Facebook Ads – When you setup your Facebook ad campaign, make sure that you tailor your ads to the correct market – age, gender, region, etc. There are many options for you, so fine tuning your audience so you get the exact people you want clicking through is not that difficult. This is a powerful tool so make use of it.

#4 Provide Enough Information – Your Facebook ads need to contain enough information to entice the viewer to click through. Make use of your space! Then on your Facebook page make sure that you provide answers to every question asked – email, description, website, etc. This information builds confidence, so when your viewer clicks through they are much more likely to stay on the page they landed on.

#5 Respond to Comments – Your Facebook ad has worked in that your viewer has clicked through and landed on your Facebook page. Now they post a comment – here’s where you need to be sure you are replying in a timely manner. It can be the difference between keeping this potential customer an losing them.

#6 Post 10 – 20 Times Each Day – Many don’t realize that you need to post lots. Posters worry that they are bombarding their fans when in actuality only 5% of fans will see your average post. Content is also important. Don’t be sending spam or annoying posts. Make sure each post has a message and learn what days and what times of days your market is most likely to be available.

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10 Steps to Setup Your Facebook Ad Campaign

The recent addition of Facebook ads has given business owners another CPC option for their advertising. The difference is this a much more affordable option than say Google ads. Now’s a good time to walk you through the 10 steps to setup your Facebook ad campaign.

#1 Create Your Ad – After you log into your Facebook account, look at the top right of your browser and you’ll see the ‘Create an Ad’ green button. Click it and you’re ready to start.

#2 Choose What to Advertise – You have many options. You can promote applications, URLs, domains, place, events. Etc. For example, maybe you want to drive traffic to your landing page or maybe you want to get more ‘likes’ for your Facebook page.

#3 Set Your Ad Up – You will need to write a short copy and then confirm the URL. Your ad preview sill display (right side) so you can see what your ad will look like live. Some types of ads don’t require ad copy.

#4 Target Your Geographic Area – Choose the geographic region you want your ad to run in. Pay attention the box that says ‘within ’10, 25, 50 miles of your region. Choose the appropriate one for your target market.

#5 Target by Age & Gender – Choose the age and gender you want to see your ad. Make sure to uncheck the box on the right, otherwise Facebook takes the liberty of showing your ad to a similar target market but not what you defined.

#6 Target the Precise Interests of Your Ad – Target users based on their ethical background, interests, status, hobbies, etc. Define the exact interests. If the specific interest you want to target in your ad is not shown within the broad target, you can type in the keyword that’s most relevant and Facebook will show you the closest options. Or you can use broad categories. It’s amazing just how much control you have.

#7 Target Your Ad Bsed on Connection – While you are able to target by age, geography, interests, etc. Facebook also offers ad targeting that is based on your connections. For example, you can target people that are connected to your business page/specific app. You can even target their friends.

#8 Setup Your Pricing and Objective – This is a little trickier. If you aren’t careful when you set this up, instead of charging you on the CPC (Cost Per Click) Facebook will charge your campaign on CPM pricing, which is the cost per 1000 times your ad displays. If you like CPM and that’s what you want that’s great, but too many people are surprised to discover their budget has disappeared and they have only a handful of clicks, because they didn’t understand what they chose.

#9 Review Your Ad – Before you take your ad live, check everything over and make sure it’s exactly what you want.

#10 Launch Your Ad – You did it. Your Facebook ad is ready to launch. Click the blue button ‘Place Order,’ and your ad will go live. Now you need to keep watching your Facebook ad so that your budget is being used well and remember you can tweak along the way.

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How to Run A Solid Facebook Ad Campaign

When you first start your Facebook ad campaign one thing you will notice is that performance tends to degrade with time. That’s because the cost increases incrementally to reach each subsequent Facebook user. In other words, The initial people who click on your Facebook ad tend to generally be the most responsive to ads. Once you pass the first wave of people the cost of reaching the following group increases.

As a result, you need to monitor your daily click through rate (CTR). You need to watch how your CTR performs over a period of time. If you start to see a decrease you might want to consider either switching up your ad or targeting a different group. At some point, all of your ads will lose their effectiveness. If you are not monitoring your Facebook ad campaign regularly then you will find that you are wasting tons of money. They only excuse not to monitor is you are lazy or dead.

You should also test your ads performance at various times. You will likely find that during different parts of the day your ad performs better than during other times in the day. You can’t choose which time of day your ad runs; however you are able to manually turn your ads on and off, so that you can make sure your ads are running at the optimal times. Eventually, it is hoped that Facebook will ad this kind of control, but right now no advertiser has that control.

Many Facebook advertisers are fond of the cost per fan model, because Facebook provides all page administrators with an excellent engagement channel. While email is recognized as one of the top marketing channels, Facebook also performs well. That’s because the quality of the content on Facebook is reshared by many users. This translates to an increase in your fan base and the possibility of your content going viral on Facebook. There are many email marketing sites like MailChimp that are seen as a way to make email marketing more social, the reality is that Facebook pages continue to be top marketing channel.

Therefore, investing in Facebook advertising using a cost per fan basis is a very smart idea because once you get a fan you can continue to engage them through your feed. When you run cost per fan campaigns in combination with running CPM based ads you can really optimize your ads on a cost per action model.

Facebook advertising is a great way to grow your business when you know how to run a solid ad campaign.

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4 Tips for Successful Facebook Advertising

There are all kinds of Facebook ads running. Some of these ads are excellent and some are simply draining the bank account of the person running them. It’s important to understand Facebook ad campaigns completely before you venture into them. They make it relatively easy to just click and load, but the reality is you could waste a lot of money if you don’t know what you are doing. Here are 4 tips to help you be successful with your Facebook advertising. Of course, there are plenty of others!

#1 You Need to define the Main Purpose of Your Facebook Ad Campaign
What are you trying to do, have users become familiar with a brand, generate likes, create sales? What you are doing defines how you run your ads. For example, if you want to generate sales the cost per click advertising is probably your best option, but if you want to create brand recognition then cost per impression advertising is likely your best option.

#2 Use the Ad Space Well
You are allowed 25 characters for your title, 135 characters for your body and an image. This means you are going to need to write tight ad copy. Take your time – edit, edit, and edit more!

#3 Monitor the Performance of Your Ads
Too many people put their ads up and then never look at them again, simply paying their bill and moving on. The trouble is if your ad isn’t performing well then you are going to be wasting your marketing budget. A better approach is to utilize Facebook Ads Manager and Facebook Reports. These two tools can tell you how many individuals have looked at your ads, how many have clicked on your ads, your click through rate, and more. This information is very valuable in helping you make decisions about which ads to run, when to run them and a host of other marketing direction, so make use of it.

#4 Facebook Advertising Blog
I’m guessing you’ve never heard of the  Facebook advertising blog (http://facebookadtactics.com/)- you certainly aren’t alone! Take a visit over there, because it is packed with all kinds of tips and tricks to get the most out of your Facebook ads. There is even a video that walks you through the setup process step by step.

These 4 tips are a great place to start for you to start to have successful Facebook ad campaigns. Why not ad them to the things you are already utilizing and increase your ad power two fold.

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Why You Should Split Test Your Facebook Ads

One of the key things any advertiser using Facebook ads must do is make sure that their ads are running the best they can.  Far too often advertisers launch a Facebook ad campaign, pay little attention and then are shocked, disappointed, even angry when they see they spend $200 and the results were minimal. Instantly Facebook is blamed, but the reality is that you create your ads, you define the targeted audience that will see those ads, and it is up to you to make sure your ads are providing the results you want. This is why you should split test your Facebook ads every time! Top notch marketers know that performance is the result of testing-testing-testing.

Let’s pretend you are going to run an ad. You need to include an image on that ad to attract the attention of the viewer. How will you know which image will draw the highest targeted click through rate. You’ll determine this with split testing. Always only change on a component of your ad at a time so that you can track and compare accurately. First, you might change your image, then you might change something in the wording of your text, or you might change colors. Whatever you are doing always only make a single change at a time.

There are actually a limited number of things you can change, but here are the four main groups that you should always test your ads against.

1. Ad Image – Take time to test various images to find the image that performs best. Sometimes it’s about the image itself. Sometimes it’s about the colors. Sometimes it’s about the size. You get the idea. For example, you might find that females respond better to images that are pink or that contain a lot of pink.
2. Ad Copy – What is your message saying? Change the copy wording. Change what you are asking for. For example, asking the viewer to click ‘like’ works pretty well.
3. Interest Groups – You target your interest groups when you create your ads. These are the people that are likely to be more passionate about what it is you have to offer. It’s expensive to target those people that aren’t your interest group. So make sure you spend some time with trial and error here.
4. Demographics – Among your interest groups are the demographics of that group. Try splitting your group further into age, gender, etc. and then try your ads. The better you do this the better your ads should perform.

Split test your Facebook ads to make sure you get the most from your Facebook ad campaign.

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How to Get More Clicks on Your Facebook Ads

Using Facebook ads to promote your business can have a positive ROI when it is correctly done. However, too many times, irrelevant, poor quality, bad timing, and poorly targeted ads are ran and this often leads to a waste of marketing dollars.

If your goal is to generate more traffic then you should be aware of your CPC rate on your campaign. Read on to find out how you can get more clicks on your Facebook ads.

#1 Target your audience – It’s important that you target a relevant audience. Now this might sound like common sense, yet it is one of the most commonly missed steps When you target your audience you will increase your click through rate.

#2 Create more than one ad – It’s a good idea to have more than one ad. This lets you tailor your message and it allows you to experiment on your approach to find the ad that works the best and gets the highest click through rate. You can run more than one ad and get an idea within a few days which ad does better.

#3 Replace the default image – Facebook will pull an image from your link and use that image as the visual default for your ad. You should remove it and upload your own image. The recommended size is 600x 315 pixels. It’s important to size the image otherwise it’s not going to look good.

If you are designing your own image don’t make it too heavy with text. Remember Facebook will only approve an image that has more than 20 percent text. An image that is bright and catches the eye is a good choice. Try to avoid blue or white as these colors don’t stand out and finally, make sure your viewers can discern what your product/service is.

#4 Use a strong call to action – You should use a call to action button in your ad. It’s worth it! Individuals are much more likely to click an ad that is clearly showing them what to do next.

#5 Pull the plug if the need arises – If your campaign has too high of a CPC to make any money, then you should not hesitate to end the campaign. You should create a new campaign and see how that one does. It’s good to evaluate your campaigns on an ongoing basis.

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How to Choose an Effective Image for Your Facebook Ad

One of the most important areas of creating your Facebook ad is the choosing the image. Your images can actually make or break your ad. When you are choosing your Facebook ad images you should keep the following in mind.

#1 People like to click on an image of a person. A friendly face seems inviting and is known to work very well on Facebook. This is even more true when the image is of a person that people are familiar with. For example, a picture of the spokesperson for your company.

#2 People like to click on video play buttons. Whenever a person sees an image with a video play button it, they tend to click it. For ads that are going to redirect to YouTube or another video host, this is pure gold!

#3 You never want to ask a lot of questions. Most times it is better to be direct. If you are running an ad that uses images don’t also ask a question in the ad copy. If you ask too many questions viewers are going to pass by your ad.

#4 Don’t over think your ads and try to be too clever. Be funny, be witty, but never make a joke unless you are positive that everyone is going to understand it.

#5 Always keep your ads simple. Remember that your ad is exactly 100 x 72 pixels (WxT). When you have small images or graphics, try to minimize the color. If you select the wrong image it will often look messy and that will stop viewers from clicking on it.

#6 Ads that use all caps do not appeal to viewers. What is appealing is when your product/service handles a problem/need that the viewer has. When you are advertising items from your store having a discount, such as 25% off, don’t use an image. Use a discount ad to motivate your viewers. This also works when you are giving away something for free.

#7 You need to always be on top of your Facebook ads. Take note of the look of your ad. Look at ads done by professional social media experts like Melanie Duncan or Amy Porterfield. Does your ad measure up? Make your own ad resemble one of their professional ads.

Your Facebook ads offer an affordable way to advertise – in fact, It’s a powerful tool so make sure you take full advantage of it.

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